Weekend Experience
We ride like lives depend on it. Because they do.
Since its start in 1993, Scenic Shore Bike Tour has been driven by purpose, community, and passion. It has grown into one of the Midwest’s premier charity cycling events, now drawing up to 1,500 riders and raising more than $2 million annually.
“Scenic Shore is like coming home again. Everyone is there to welcome you with open arms, feed you, and unite together for a cure. The people I have met along the way have become like family, supporting me as a survivor with every rotation of the pedal. It’s the perfect combination of a fun, well-supported event for an amazing cause, with the most incredible people.”
-Jess S.
Thursday, July 22
Packet Pickup | 3 -7 PM | Brookfield location TBD
Pick up your rider packet, bib, and event essentials, connect with fellow participants, and grab cheer supplies for family and friends. Please bring a photo ID.
Friday, July 23
Packet Pickup | 2 -7 PM | Mequon location TBD
Pick up your rider packet, bib, and event essentials, explore the Ride Expo, connect with fellow participants, and grab cheer supplies for family and friends. Please bring a photo ID.
Mission Reception by invitation only | Location & Time TBD
New Mission Reception experience coming in 2027. Stay tuned for the exciting details.
Top fundraisers are invited to an exclusive evening celebrating the impact of their fundraising. Enjoy drinks, light bites, inspiring mission moments, and a special look at how your support is changing lives.
- Qualify by: raising $5,000 individually, or serving as captain of a $50,000 fundraising team
- Qualification deadline: July 14, 2027
Saturday, July 24 (Ride Day 1)
The Journey Begins
Riders gather in Mequon for a continental breakfast, camaraderie, and an inspiring Opening Ceremony before setting off along the beautiful Lake Michigan shoreline. Throughout the day, fully supported rest stops provide refreshments, hydration, mechanical assistance, and encouragement from volunteers.
After crossing the finish line in Manitowoc, enjoy an afternoon and evening of food, music, games, and celebration with fellow riders.
Start: Mequon, Wisconsin
End: Manitowoc, Wisconsin
Distance Options: 25, 75, or 100 miles
Schedule:
- 6:00AM – Venue, parking, on-site packet pickup, and breakfast open
- 7:15AM – Opening Ceremony
- 7:30AM – Ride Begins
- 12:00PM – Midpoint venue opens; hotel shuttles begin
- 3:30PM-6:00PM – Dinner service
- 4:00PM – Rest stops close
- 5:00PM & 6:30PM – Return shuttles to Mequon
- 8:00PM – Beverage tent closes; quiet hours begin
25-mile route: The 25-mile route begins in Mequon and finishes at the 25-mile Finish Line at rest stop 2 in Belgium, WI. Riders and bikes will be transported back to Mequon via event shuttle. Upon arrival, riders can enjoy a provided lunch before boarding the event shuttle back to Mequon with their bikes.
Sunday, July 25 (Ride Day 2)
The Final Push to Door County
Fuel up with a hot breakfast before embarking on the final leg of the Scenic Shore Bike Tour. Ride through Wisconsin’s scenic lakeshore communities and into beautiful Door County, where a finish-line celebration awaits.
Cross the finish line in Sturgeon Bay and enjoy our Tailgate Festival featuring food, beverages, music, and the chance to celebrate an incredible accomplishment with fellow riders.
Coach buses and bike transportation will return riders to their designated start locations.
Start: Manitowoc, Wisconsin
End: Sturgeon Bay, Wisconsin
Distance Options: 75 miles
Schedule:
- 6:00AM – Venue, parking, on-site packet pickup, and breakfast open
- 7:15AM – Opening Ceremony
- 7:30AM – Ride Begins
- 12:00PM – Finish Line venue opens
- 1:00PM – Live music beings
- 2:30PM – Coach bus service begins
- 3:30PM – Rest stops close
- 5:00PM – Food & beverage service ends
- 5:30PM – Last coach bus departs
Blood Cancer United Cycle App
Stay connected throughout event weekend with the Blood Cancer United Cycle App.
- Live rider tracking
- Interactive course map
Download on Google Play or App Store today.
A Weekend You’ll Never Forget
Scenic Shore is more than a bike ride. It’s an opportunity to challenge yourself, build lifelong friendships, honor loved ones, and make a meaningful difference in the fight against blood cancer. Whether it’s your first ride or your thirty-fifth, you’ll leave inspired by the miles you’ve ridden, the community you’ve joined, and the lives you’ve helped change.
The Blood Cancer United mission: Cure blood cancer and improve the quality of life of all patients and their families. Blood Cancer United funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care. Blood Cancer United is a 501(c)(3) organization, and all monetary donations are tax deductible to the fullest extent allowed by tax laws. Please check with your financial advisor if you have more questions. Tax Identification Number: 13-5644916 © 2015-2026 Blood Cancer United. A 501(c)(3) organization. All rights reserved.