Riding the Shore for a Cure
Since its start in 1993, the Scenic Shore Bike Tour has been driven by purpose, community, and passion. The event began as a grassroots ride with just 300 participants raising $30,000, it has grown into one of the Midwest’s premier charity cycling events, now drawing up to 1,500 riders and raising more than $2 million annually.
Today, Scenic Shore is more than a ride—it’s a movement. Along the breathtaking shoreline of Lake Michigan in Wisconsin, cyclists of all ages and abilities come together with one purpose: to help cure blood cancer. Whether you ride 25, 75, 100, or the traditional two-day 150-mile route, you’ll be supported every mile and celebrated by survivors and their families whose lives you are helping to change. Join us for a weekend of inspiration, community, and hope—and ride the shore for a cure.
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“The Scenic Shore is like coming home again. Everyone is there to welcome you with open arms, feed you, and fight together for a cure. The people I have met along the way have become like family, supporting me as a survivor with every rotation of the pedal. It’s the perfect combination of a fun, well-supported event for an amazing cause, with the most incredible people.” – Jess S. |
Ride Details
Saturday, July 25, 2026
START: Concordia University in Mequon
END:Red Arrow Park, Manitowoc, WI
DISTANCE OPTIONS: 25, 75 OR 100-miles
Riders will arrive in Mequon with the ride officially beginning at 7:30 am. After enjoying a light breakfast and an inspiring opening ceremony, the 25, 75, and 100-mile treks begin. Rest stops are available every 10-12 miles with delicious refreshments and support. After arriving at Red Arrow Park in Manitowoc, the day will wrap up with participants enjoying refreshments, dinner, and music along the lakeside.
**25-mile distance starts in Mequon and ends at Rest Stop 2 in Belgium. There will be a shuttle to take riders and bikes back to Mequon.
Sunday, July 26, 2026
START: Red Arrow Park, Manitowoc, WI
END: John Miles Park, Sturgeon Bay, WI
DISTANCE OPTION: 75-miles
Riders will start the day with a hot breakfast and begin the final 75-mile stretch toward Door County. Our riders’ hard work and achievements will be
celebrated at our Tailgate Festival in Sturgeon Bay. Deluxe coach buses will return the riders from Sturgeon Bay to their starting location.
2026 Overnight Accommodations
Here are a few things to note:
- Hotels are at the riders expense. Click here for a list of recommended hotels.
CLICK HERE to book your hotel for Scenic Shore *Hotel options are provided via third-party site for convenience. Reservations are made directly by the rider and not through Blood Cancer United. Rates and availability subject to change.
- No shuttles will be provided to the start line on Saturday morning, but shuttles will be provided on Saturday night and Sunday morning in Manitowoc.
- You can indoor or outdoor camp in Manitowoc at no additional cost. Camping gear/supplies should be dropped off on Saturday morning and we will transport your items to Manitowoc.
- Riders can park overnight at Concordia University in the overnight parking lot. All riders must move their cars by Sunday evening to avoid their car being towed.
Minimum Fundraising Commitments
*Riders must meet fill out the rider confirmation form by July 6, 2026 for expedited packet pickup during ride weekend.
2-Day Riders: 150 and 175 Miles
- Adult 2-Day: $500 minimum fundraising
- Youth 2-Day (12-17): $400 minimum fundraising
1-Day Riders: 75-Miles Saturday or Sunday
Optional 25-mile Century Loop (100 total) miles on Saturday
- Adult or Youth 1-Day: $350 minimum fundraising
25-Mile Riders: Saturday
- Adult: $100 minimum fundraising
- Youth (8-17): $25 minimum fundraising
*Please note youth riders will need to ride with a parent or an adult guardian.
NEW! Packet Pickup
This year, Scenic Shore packets and jerseys will no longer be mailed. Instead, we are hosting an in-person packet pickup designed to enhance the rider experience, streamline operations, and maximize our mission impact. What you can expect:
- A welcoming, Scenic Shore–style atmosphere
- Riders pick up everything in one convenient stop
- Packets, T-shirts, and jerseys
- Community partners, yard games, and food for purchase at the Mequon location
- Bib decorating and ride-ready details
- Photo opportunities
- Time to connect with Scenic Shore staff and fellow riders
Pick-up locations:
FRIDAY, JULY 17TH PACKET PICKUP AND MEET & GREET (4:00-7:00 PM)
Starkweather Brewing Company
2439 Atwood Ave, Madison, WI 53704
Madison riders – come visit us at Starkweather Brewing Company to pick up your packet and get a bike tune-up from our friends at Curbside Bicycles to prepare for event weekend!
THURSDAY, JULY 23RD PACKET PICKUP AND MEET & GREET (3:00-7:00 PM)
Sheraton – Brookfield
375 S. Moorland Road, Brookfield, WI 53005
Visit us at the Sheraton Milwaukee Brookfield Hotel to pick up your packet and mingle with other riders before ride day. Scenic Shore staff will be on-site to answer any of your last-minute questions.
FRIDAY, JULY 24TH PACKET PICKUP AND MEET & GREET (2:00-7:00 PM)
Foxtown Station – Zimmerman Hall
6209 W. Mequon Rd., Mequon, WI 53092
Located a few minutes from the start line, Foxtown Station offers food and drink for purchase on-site and two restaurants in the same parking lot. We will have light refreshments, lawn games and Scenic Shore staff on-site to answer any of your last-minute questions. Stop on by for a little bit of fun before you ride the shore for a cure!
ON-SITE PACKET PICKUP – 6:00 – 7:00 AM SATURDAY AND SUNDAY
If you could not visit us on Thursday or Friday for our packet pickup, no worries! Packet Pickup will be available at the info/will call booth at the start line on Saturday and Sunday.
